I have to say that I disagree with when Mcluhan’s says that the medium is the message because for example when you read a novel and then it turns into a movie, the movie is always better. This is because you get to use your own imagination, there’s no advertising, no distractions. You are then able to focus on what the authors message is, apposed to watching TV, and audience ratings are motives for media output. I feel that, when you read something it leaves a lasting impression because you had to think about every word has you process the material. TV messages fade from memory due to their increase frequency and use of transmission. The coolness of the message can also fluctuate in value because of an audience biases. No matter how the message is received, pre exsisting biases will interpret the message no matter what the medium is.
Saturday, July 24, 2010
Mcluhan
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I cannot say i agree with you that "the movie is always better" than the book. I have read several books that they have made into movies and they never do justice. I understand what you are saying, but for I always like the book. A couple weeks ago I watch the movie "the Kite Runner" and I have already read the book, but the movie helped me to appreciate the book even more,although the book of course was better because of everything it was able to touch on. I guess it is a personal choice on what you like more.
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